Role: Freelance Graphic Designer
PaperBow is a publication with a target audience of female entrepreneurs between the ages 25 and 40. The readers are modern and savvy.
I helped develop layout templates and a brand that represent bright and bold female entrepreneurs. There is a contrast of soft yet assertive in the overall identity, and it feels empowering. I believe these choices work really well in demonstrating the duality women have to juggle in the business world.